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Projects

875 projects (0,169s) •

Project

Marketing importance of body image (GA402/09/0311)

; the main differences in perception of BI and its impact on consumers of conflicts in BI perception in consumer behavior and their reflections in marketing communication; quantitative and qualitative research of B...

AH - Ekonomie

  • 2009 - 2011
    • •
  • 753 tis. Kč
    • •
  • 753 tis. Kč
    • •
  • GA ČR
Project

Reference Groups in Medial Marketing Communication (GA402/02/1396)

Reference groups have a noticeable impact on consumer behaviour. That is why they are so important in consumer marketing. The essence of the project personal contact between consumer and the reference group, intermediated b...

AH - Ekonomie

  • 2002 - 2004
    • •
  • 336 tis. Kč
    • •
  • 336 tis. Kč
    • •
  • GA ČR
Project

Tap Water or Bottled Water Barriers and Motivations to Consume Drinking Water (TL03000252)

The project aim is to identify motives and barriers to tap water consumption in Czechia and ways to overcome the barriers. This will be achieved through an analysis of bottled water demand and tap water preferences. Consumer preferences and ...

Applied Economics, Econometrics

  • 2020 - 2023
    • •
  • 10 939 tis. Kč
    • •
  • 8 735 tis. Kč
    • •
  • TA ČR
Project

Using the theory of costly signalling to increase social status of frugal consumers and strengthen their pro-environmental consumption patterns (GA23-08052S)

Although reducing consumption has clear social benefits, frugal consumers motivation and impedes their social interactions. This happens because frugal consumerism the costly signaling theory and recent findings on perception

Sociology

  • 2023 - 2025
    • •
  • 3 256 tis. Kč
    • •
  • 3 256 tis. Kč
    • •
  • GA ČR
Project

Decision support system for achieving climate and energy goals in the Czech Republic (TS01010108)

, the behaviour of end consumers and investors will be assessed and research on the economic...

Energy and fuels

  • 2024 - 2027
    • •
  • 5 881 tis. Kč
    • •
  • 5 295 tis. Kč
    • •
  • TA ČR
Project

Perceptually Optimized Measurement of Material Appearance (GA17-18407S)

Surface appearance is one of the most important aspects of commercial products in fields ranging from the car industry and consumer electronics to cosmetics. Manufacturers strive to introduce special visual effects (finishing, coating) in or...

BD - Teorie informace

  • 2017 - 2019
    • •
  • 6 559 tis. Kč
    • •
  • 5 977 tis. Kč
    • •
  • GA ČR
Project

Multicultural life and education of child prosumers (TL01000253)

The project connecting anthropology and media studies brings an innovative strategy to multicultural education of child prosumers. It aims to simultaneously and uniformly improve media texts connected to perception, attitude towards, and rel...

Media and socio-cultural communication

  • 2018 - 2021
    • •
  • 4 418 tis. Kč
    • •
  • 3 908 tis. Kč
    • •
  • TA ČR
Project

Research and verification of effectiveness of modern presentation and promotion methods of R&D results. (2E06037)

research of existing methods of the perception of presentation and popularization from point of view of both the authors of results and of future consumers. The existing......

AF - Dokumentace, knihovnictví, práce s informacemi

  • 2006 - 2008
    • •
  • 3 037 tis. Kč
    • •
  • 3 037 tis. Kč
    • •
  • MŠMT
Project

Mediation in Consumer Disputes (GA17-03490S)

The project aims to analyze mediation in consumer disputes. Mediation can bring real benefits to both parties – to the consumers and the entrepreneurs. Mediation in consumer disputes is a relatively new phenomenon in the Cz...

AG - Právní vědy

  • 2017 - 2021
    • •
  • 1 477 tis. Kč
    • •
  • 1 339 tis. Kč
    • •
  • GA ČR
Project

Perception of quality of environment in relation to support of sustainable development (SM/4/132/05)

The main objective is to identify and characterise factors influencing the perception of quality of life in the cities....

DO - Ochrana krajinných území

  • 2005 - 2007
    • •
  • 3 220 tis. Kč
    • •
  • 3 120 tis. Kč
    • •
  • MŽP
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