The Counter Lady' as a Female Prototype: Prime Time Popular Culture, in 1970s and 1980s Czechoslovakia

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F10%3A10121221" target="_blank" >RIV/00216208:11210/10:10121221 - isvavai.cz</a>
Result on the web
<a href="http://www.mediaresearch.cro.net/clanak.aspx?l=en&id=378" target="_blank" >http://www.mediaresearch.cro.net/clanak.aspx?l=en&id=378</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Counter Lady' as a Female Prototype: Prime Time Popular Culture, in 1970s and 1980s Czechoslovakia
Original language description
TV serials became the most important genre of the popular culture in Czecho- slovakia during the period of so-called normalisation - the 1970s and the 1980s. The new post invasion regime shifted the propagandistic emphasis to the popular culture sphere and thus TV serials became a space, where the conscientiously controlled dominant ideology met the mindsets and opinions of the audience. The paper deals with the role of popular culture in the late socialist society, particularly its participation in theprocess of reaching a consensus between the communist authorities and subordinated citizens. How the consensus was created through a restricted consumer lifestyle is discussed. Adding to this is shown the institutional frame of the popular culture's production and function. It is related to the fundamental question of the applicability of cultural studies concepts and theories to the situation of socialist societies. The remainder of the paper focuses attention on the analysis of one of
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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