Eye Tracking in Emotional Design Research: What Are Its Limitations?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F16%3A10333708" target="_blank" >RIV/00216208:11210/16:10333708 - isvavai.cz</a>
Alternative codes found
RIV/68081740:_____/16:00466863 RIV/00216208:11320/16:10333708
Result on the web
<a href="http://dx.doi.org/10.1145/2971485.2996749" target="_blank" >http://dx.doi.org/10.1145/2971485.2996749</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1145/2971485.2996749" target="_blank" >10.1145/2971485.2996749</a>

Result language
angličtina
Original language name
Eye Tracking in Emotional Design Research: What Are Its Limitations?
Original language description
Adding anthropomorphic graphical elements to computerized learning materials has been shown to enhance learning. We have prepared an experimental study, in which we will investigate if learning is enhanced because of the elevated positive affect of learners or due to the attention-capturing effect of the anthropomorphisms. Here, we present a pilot study asking if eye tracking might help in answering this question. Participants (N = 23) studied from one of three versions (schematic, enhanced black-and-white, enhanced with color) of instructional slides about the influenza virus for about 10 minutes; with eye tracking. Their prior and, especially, post hoc negative affect was elevated, and positive affect decreased compared to participants from a similar experiment without an eye tracker (N = 37). One-third of participants reported higher nervousness due to the eye tracker. The attention-capturing effect was possible to measure; but with limitations. The implications for emotional design studies with eye tracking are discussed.
Czech name
—
Czech description
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Project
<a href="/en/project/GA15-14715S" target="_blank" >GA15-14715S: Linking Higher State Engagement to Acquisition of Better Mental Models</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PROCEEDINGS OF THE NORDICHI '16: THE 9TH NORDIC CONFERENCE ON HUMAN-COMPUTER INTERACTION - GAME CHANGING DESIGN
ISBN
978-1-4503-4763-1
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
—
Publisher name
ASSOC COMPUTING MACHINERY
Place of publication
NEW YORK
Event location
Gothenburg
Event date
Oct 23, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000390298600114

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