Web TV as a Public Service. The Case of Stream.cz, the East Central European Answer to YouTube
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F18%3A10384570" target="_blank" >RIV/00216208:11210/18:10384570 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2dVT7KOykp" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2dVT7KOykp</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3998/mij.15031809.0005.205" target="_blank" >10.3998/mij.15031809.0005.205</a>
Alternative languages
Result language
angličtina
Original language name
Web TV as a Public Service. The Case of Stream.cz, the East Central European Answer to YouTube
Original language description
In this article, we present the case study of Stream.cz, East-Central Europe's largest web television portal dedicated to original short-form programming. By situating Stream in the local screen industry ecology, we explain the success of its advertisement-supported video on demand (AVOD), short-form, web television business model. This is followed by a description of Stream's hybrid "production culture," which borrows from both broadcasting and the internet, and a dissection of selected categories that make up Stream's "industry lore," consisting of its key agents' conceptions of web television, strategies and business models, day-to-day creative processes, audience behavior and tastes, and the general market trends they use to rationalize decisions and promote the core values of their output. The goal of our production analysis is to show whether and how short-form web programming can complement traditional public-service media in fulfilling a public-service mission.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Media Industries
ISSN
2373-9037
e-ISSN
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Volume of the periodical
5
Issue of the periodical within the volume
2
Country of publishing house
US - UNITED STATES
Number of pages
23
Pages from-to
69-91
UT code for WoS article
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EID of the result in the Scopus database
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