Channels and Barriers of Cross-Border Online Circulation: Central and Eastern Europe as a Digital Periphery

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F20%3A10423822" target="_blank" >RIV/00216208:11210/20:10423822 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/chapter/10.1007/978-3-030-44850-9_9" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-030-44850-9_9</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-44850-9_9" target="_blank" >10.1007/978-3-030-44850-9_9</a>

Result language
angličtina
Original language name
Channels and Barriers of Cross-Border Online Circulation: Central and Eastern Europe as a Digital Periphery
Original language description
This chapter looks beneath the purely quantitative data on cross-border availability by investigating audiovisual industry practices of online distribution from a peripheral, small-market perspective, using the example of export from the Czech Republic. Its key research question is: How have transnational VOD services integrated into the local industry ecosystem and to what extent have they changed the circulation trajectories of Czech films and TV series? First, it places online distribution within the local industry ecosystem and reveals the systemic barriers that discourage producers and distributors from strategically focusing on foreign markets. Second, it identifies the key intermediaries and practices of cross-border online distribution, focusing on the approach of global VOD services to distributing small nation content across borders. The chapter concludes with a typology of cross-border online distribution to distinguish different strategies and tactics employed by key players when approaching foreign markets. Thus, it calls for a more nuanced perspective on the position of "digital peripheries" in cross-border cultural networks and flows.
Czech name
—
Czech description
—

Project
<a href="/en/project/EF16_019%2F0000734" target="_blank" >EF16_019/0000734: Creativity and Adaptability as Conditions of the Success of Europe in an Interrelated World</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective
ISBN
978-3-030-44849-3
Number of pages of the result
22
Pages from-to
159-180
Number of pages of the book
313
Publisher name
Springer
Place of publication
Cham
UT code for WoS chapter
—

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