No Keyword is an Island: In search of covert associations

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F22%3A10449387" target="_blank" >RIV/00216208:11210/22:10449387 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=nJFSOuuaD7" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=nJFSOuuaD7</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3366/cor.2022.0256" target="_blank" >10.3366/cor.2022.0256</a>

Result language
angličtina
Original language name
No Keyword is an Island: In search of covert associations
Original language description
This paper describes how corpus-assisted discourse analysis based on keyword identification and interpretation can benefit from employing Market Basket Analysis (mba) after keyword extraction. mba is a data mining technique used originally in marketing that can reveal consistent associations between items in a shopping cart, but also between keywords in a corpus of many texts. By identifying recurring associations between keywords, we can compensate for the lack of wider context which is a major issue impeding the interpretation of isolated keywords (especially when analysing large data). To showcase the advantages of mba in 're-contextualising' keywords within the discourse, we conducted a pilot study on the topic of migration, contrasting anti-system and centre-right Czech Internet media. The results show that mba is useful in identifying the dominant strategy of anti-system news portals: to weave in a confounding ideological undercurrent and connect the concept of migrants to a multitude of other topics (i.e., flooding the discourse).
Czech name
—
Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
60203 - Linguistics

Project
<a href="/en/project/EF16_019%2F0000734" target="_blank" >EF16_019/0000734: Creativity and Adaptability as Conditions of the Success of Europe in an Interrelated World</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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