Finishing the Fight for Freedom: The Islamic Emirate of Afghanistan’s Strategic Communication of the “Freedom Jihad” Narrative Frame on X
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F25%3A10513372" target="_blank" >RIV/00216208:11210/25:10513372 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=H4T2ls5_n5" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=H4T2ls5_n5</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1002/cyo2.70005" target="_blank" >10.1002/cyo2.70005</a>
Alternative languages
Result language
angličtina
Original language name
Finishing the Fight for Freedom: The Islamic Emirate of Afghanistan’s Strategic Communication of the “Freedom Jihad” Narrative Frame on X
Original language description
This article examines the strategic communication of the Islamic Emirate of Afghanistan (IEA) on the social media platform X (formerly Twitter) between November 2022 and August 2023. Specifically, it focuses on the official spokesperson, Zabihullah Mujahid, whose account is the central node of the IEA's X network. Drawing on Nicole Ball's framework of post-conflict state reconstruction and utilizing the approach of Teun A. van Dijk's critical-political discourse analysis, the study analyzes how the IEA constituted its dominant narrative frame of the "Freedom Jihad" and communicated its finalization to various audiences, preparing simultaneously for its transition into a new narrative frame of the "Development Jihad." The research asks how the IEA used X to disseminate its narratives, what image it sought to construct, and how communication strategies evolved during this period, including the selective strategic use of different languages. Findings demonstrate that the "Freedom Jihad" narrative frame was articulated through three main components: the establishment of Islamic rule, the elimination of "corruptors," and the forging of national unity. This way, in achieving security and stability, the IEA prepared for the arrival of a new era, one in the name of the "Development Jihad."
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
60500 - Other Humanities and the Arts
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Cyber Orient
ISSN
1804-3194
e-ISSN
1804-3194
Volume of the periodical
2025
Issue of the periodical within the volume
19
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
39
Pages from-to
42-80
UT code for WoS article
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EID of the result in the Scopus database
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