Google, Antitrust, and Digital Market Act: Is There New Hope for the AdTech Market?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11220%2F22%3A10444390" target="_blank" >RIV/00216208:11220/22:10444390 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Google, Antitrust, and Digital Market Act: Is There New Hope for the AdTech Market?
Original language description
Google is one of the biggest players in the European Union's, even the world's, market regarding the search engines and other related digital services. As such, it is used by many entrepreneurs to offer their products and services in a targeted manner to the consumers, for online advertisement is regarded as one of the most powerful channels concerning e-commerce. Nonetheless, due to its monopolized status, Google tends to breach the EU's competition regulation on various levels. The European Commission had on different occasions concluded that Google had used its monopoly for its own benefits and against the competition regulation. Google's reluctant approach towards the Union's antitrust regulation is one of the reasons why many demand clear and complex digital market regulation. The European Commission listened to such requests and submitted a proposal for the digital markets act.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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