"Fake product? Why not!" Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F12%3A10125826" target="_blank" >RIV/00216208:11230/12:10125826 - isvavai.cz</a>
Result on the web
<a href="http://cebr.vse.cz/cebr/article/view/29" target="_blank" >http://cebr.vse.cz/cebr/article/view/29</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
"Fake product? Why not!" Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia
Original language description
This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business of top luxury is rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it to the context of other CEE countries. It gives clear managerial implications on how to communicate the importance of originality, benefits for theconsumer when consuming original goods and social marketing of ethical consumption.
Czech name
—
Czech description
—

Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)