Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10139940" target="_blank" >RIV/00216208:11230/13:10139940 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility
Original language description
This article analyses the emergence of a new trend in local marketing communication in the Czech Republic. After the loss of public trust connected with the economic crisis in 2008 many state officials and politicians were blamed for corruption and fraud(Edelman, 2013). Corruption emerged as a main issue of government communication in Nečas administration and is was also set by many media as main agenda. Howev-er, the anti-corruption issue and rhetoric emerged within the business sector as well. Anti-corruption claims and values were used by a wide range of companies and institu-tions, in NGO's, private companies or even as a business plan for start-up. The article discusses embedding anti-corruption rhetoric and transparency as corporate culture andvalues and as a form of social responsibility of companies.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Current challenges of marketing and their application in practice: scientific articles
ISBN
978-80-225-3632-5
ISSN
—
e-ISSN
—
Number of pages
7
Pages from-to
47-53
Publisher name
Ekonóm
Place of publication
Bratislava
Event location
Bratislava
Event date
Apr 25, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)