The Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F14%3A10271985" target="_blank" >RIV/00216208:11230/14:10271985 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1057/9781137404268.0007" target="_blank" >http://dx.doi.org/10.1057/9781137404268.0007</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1057/9781137404268.0007" target="_blank" >10.1057/9781137404268.0007</a>
Alternative languages
Result language
angličtina
Original language name
The Czech Republic
Original language description
The evolution of public relations (PR) in the Czech Republic can be traced back to the early 20th century, as exemplified by the Bata shoe company which used a wide range of internal and external communication. From mid-century until the 1990s, propaganda was the dominant model under Nazi and Communist regimes, although Western PR methods were applied to support export of manufactures and products. After 1989/90, there was a rush of Western agencies into Central and Eastern Europe market which brought amore international model of practice, which is now the dominant model.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AB - History
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Eastern European Perspectives on the Development of Public Relations : Other Voices
ISBN
978-1-137-40424-4
Number of pages of the result
16
Pages from-to
25-40
Number of pages of the book
126
Publisher name
Palgrave Macmillan
Place of publication
Basingstoke
UT code for WoS chapter
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