Alternative mainstream media in the Czech Republic: beyond the dichotomy of alterative and mainstream media

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F15%3A10295126" target="_blank" >RIV/00216208:11230/15:10295126 - isvavai.cz</a>
Result on the web
<a href="http://www.tandfonline.com/doi/full/10.1080/10304312.2014.986061" target="_blank" >http://www.tandfonline.com/doi/full/10.1080/10304312.2014.986061</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/10304312.2014.986061" target="_blank" >10.1080/10304312.2014.986061</a>

Result language
angličtina
Original language name
Alternative mainstream media in the Czech Republic: beyond the dichotomy of alterative and mainstream media
Original language description
The notion of alternative media is confronted with endless discussions about its key features and practices, which allow academics and media practitioners to differentiate alternative media from mainstream media. This article critically contributes to this debate by deconstructing and complicating the dichotomy between alternative and mainstream media. In a first part, the defining components of alternative media are discussed, looking at their relationship with the social context, their content and their organizational structure. At the same time, some of the tensions embedded in the concept of alternative media are laid bare. In the second part of the article we present an analysis of three local Czech magazines which are perceived and labelled by their publishers as 'alternative', though, as we show, they hardly meet the criteria described by alternative media theory. The ambiguity in the alternativeness of these media organizations not only raises questions about their labels (and
Czech name
—
Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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