Faithful confidants or fickle coat-changers? Audience's perceptions of celebrities in political campaigns before the first direct presidential election in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F15%3A10295128" target="_blank" >RIV/00216208:11230/15:10295128 - isvavai.cz</a>

Result on the web

<a href="http://ejc.sagepub.com/content/30/3/337" target="_blank" >http://ejc.sagepub.com/content/30/3/337</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/0267323115577308" target="_blank" >10.1177/0267323115577308</a>

Result language

angličtina

Original language name

Faithful confidants or fickle coat-changers? Audience's perceptions of celebrities in political campaigns before the first direct presidential election in the Czech Republic

Original language description

As the first of its kind, the direct vote for the Czech presidency in 2013 was an exceptional event. In terms of political campaigning, an interesting aspect of the election was in the unprecedentedly high involvement of celebrities. Based on data from focus group research, the aim of this article is to analyse audiences' perceptions of, and attitudes towards, the presence of celebrities in the campaign. Using Bourdieu's field theory, two different attitudes of the respondents towards the blending of the field of politics with the field of popular culture are identified - the strict rejection of this blending and its acceptance as part of the contemporary conditions of political communication. Furthermore, differences in audience's perception between the inhabitants of different localities are explored with attention to their possible impacts on people's trust in celebrities' political behaviour and in the functioning of politics as such.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

European Journal of Communication

ISSN

0267-3231

e-ISSN

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Volume of the periodical

30

Issue of the periodical within the volume

3

Country of publishing house

GB - UNITED KINGDOM

Number of pages

16

Pages from-to

337-352

UT code for WoS article

000356226600006

EID of the result in the Scopus database

2-s2.0-84930919516