Using Online Activism and Digital Media to Change Local Policital Environment : a case study of Žít Brno

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F15%3A10325252" target="_blank" >RIV/00216208:11230/15:10325252 - isvavai.cz</a>
Result on the web
<a href="http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf" target="_blank" >http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Using Online Activism and Digital Media to Change Local Policital Environment : a case study of Žít Brno
Original language description
This case study explores the new form of online activism on the example of situation analysis of "Zit Brno", a local political-advocacy group in the Czech Republic. It discusses the impact of online activities to the offline world based on Deuze's' definition of digital culture and Bakardijeva's(2) concept of subactivism. On the example of Zit Brno we discuss that the online clicktivism or slacktivism, which contribute to the feel-good satisfaction of digital natives but stay within the online world and have no impact into the offline activities or policies, are not sufficient explanation of the online activist and political behavior.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity: Digital Life - part I
ISBN
978-80-8105-779-3
ISSN
1339-5726
e-ISSN
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Number of pages
17
Pages from-to
314-330
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Smolenice
Event date
Nov 10, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000380527500026

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