Textual Analysis of Household Manuals and Guides: A New Method for Exploring the Economic Discourse
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F16%3A10324632" target="_blank" >RIV/00216208:11230/16:10324632 - isvavai.cz</a>
Result on the web
<a href="http://proceedings.ciaiq.org/index.php/ciaiq2016/article/view/1051/1024" target="_blank" >http://proceedings.ciaiq.org/index.php/ciaiq2016/article/view/1051/1024</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Textual Analysis of Household Manuals and Guides: A New Method for Exploring the Economic Discourse
Original language description
A new method of textual analysis of economic discourse is presented in the article. It uses data from household manuals and guides from the socialist era (1948-1989) from the former Czechoslovakia to develop a combination of structural and content orientated approach in the discourse analysis. The article presents a theoretical framework and a specific set of steps required to identify cognitive and evaluative dimensions of texts. The evaluative dimension of discourse is essential in the influence on economic behavior of households and individuals setting the normative limits and possibilities of their actions. The application of the presented method is possible in genres of discourse, where public discourse is intended to influence private/family discourses (for example business promotional materials, government advocating for new policies among citizens).
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AO - Sociology, demography
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA15-04863S" target="_blank" >GA15-04863S: Frugality and Economy in Times of Crisis: Economic behaviour in family and public discourses in present Czech society</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings ISQR2016 : International Symposium on Qualitative Research. Volume 5
ISBN
978-972-8914-62-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
32-41
Publisher name
Ludomedia
Place of publication
Bustelo - São Roque
Event location
Porto, Portugalsko
Event date
Jul 12, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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