Critical-cultural theory, media power and a multi-effect reality
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F17%3A10369851" target="_blank" >RIV/00216208:11230/17:10369851 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1002/9781118783764.wbieme0094" target="_blank" >https://doi.org/10.1002/9781118783764.wbieme0094</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1002/9781118783764.wbieme0094" target="_blank" >10.1002/9781118783764.wbieme0094</a>
Alternative languages
Result language
angličtina
Original language name
Critical-cultural theory, media power and a multi-effect reality
Original language description
This entry moves beyond the traditional juxtapositions of cultural, critical, and discourse studies on the one hand and media effects studies on the other, by showing in detail how these perspectives differ in their understanding of power. First, the specific relationship between media effects and power is analyzed. Then, a four-tiered model that combines a discursive/material dimension with an internal/external dimension of power is presented and elaborated, showing the contingency and complexity of effects, specifically by studying two key signifiers from within the media field: the audience and the media professional. These examples provide support for a critical-cultural theory perspective that addresses social reality as a multieffect reality and avoids unidirectional analyses of media power.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
International Encyclopedia of Media Effects, Volume II
ISBN
978-1-118-78404-4
Number of pages of the result
20
Pages from-to
276-295
Number of pages of the book
2131
Publisher name
Wiley Blackwell
Place of publication
Malden
UT code for WoS chapter
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