Facebook as an instrument of election campaigning and voters' engagement: Comparing Czechia and Poland
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F19%3A10393799" target="_blank" >RIV/00216208:11230/19:10393799 - isvavai.cz</a>
Alternative codes found
RIV/00216208:11210/19:10393799
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9H-AzfCwID" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9H-AzfCwID</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1177/0267323118810884" target="_blank" >10.1177/0267323118810884</a>
Alternative languages
Result language
angličtina
Original language name
Facebook as an instrument of election campaigning and voters' engagement: Comparing Czechia and Poland
Original language description
Adding to the growing scholarship on the use and role of social media in election campaigning, this article examines and compares the character and determinants of Internet users' engagement with political party communication in 2013 and 2015 Parliamentary election campaigns in Czechia and Poland. Apart from the relationship between the thematic focus of party-produced content and the level of users' interactivity, the study also explores the way the tonality of users' comments is influenced by different types of party communication, as well as by users' gender. The results suggest that the level of support for a party status is largely independent of the content of the message in both countries. The type of content has, however, an effect on the intensity of criticism by the users, with policy-related subjects generating more negativity than mobilization- or campaign-oriented statuses. Finally, the study points to both gender gaps and gender as a strong predictor of user negativity, as female users - while constituting a minority of participants in both countries - tend to be significantly less negative in their comments towards the home party. Overall, the comparative study reveals both similarities and differences in the way Czech and Polish parties utilize Facebook as campaign platform, as well as in their respective Internet users' engagement with parties messages.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
<a href="/en/project/GA14-05575S" target="_blank" >GA14-05575S: The role of social media in transformation of political communication and citizen participation in the Czech Republic</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
European Journal of Communication
ISSN
0267-3231
e-ISSN
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Volume of the periodical
34
Issue of the periodical within the volume
2
Country of publishing house
GB - UNITED KINGDOM
Number of pages
21
Pages from-to
121-141
UT code for WoS article
000464521700001
EID of the result in the Scopus database
2-s2.0-85059040747