Public Service Media versus Digital Media Platforms: A Threat or an Opportunity?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F19%3A10412903" target="_blank" >RIV/00216208:11230/19:10412903 - isvavai.cz</a>

Result on the web

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=lMxrXY5cAV" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=lMxrXY5cAV</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Public Service Media versus Digital Media Platforms: A Threat or an Opportunity?

Original language description

Public service media (PSM) are continually facing challenges on many fronts; one of them is the expansion of digital media platforms and new technologies in general. Based on the current scholarly literature, digital media are generally perceived either as a threat to PSM legitimacy or as an opportunity to support their social value by engaging their audiences more effectively. The study focuses on the potential of digital media as of a tool enhancing audience participation. It presents results of a pilot quantitative research on a representative sample of Czech population (N = 1,500), mapping the frequency in usage and trust respondents have in various information sources. Also, it analyses the perception of selected representatives of PSM and digital media platforms, particularly the Czech Television and Facebook, which were analysed in terms of their general perception, perception of their content, and engagement potential. The aim of the study is to identify strengths and weaknesses of digital media platforms compared to PSM to map their engaging potential. The author also analyses some significant differences among various socio-demographic groups, which indicate that PSM should pay special attention to audience segments especially according to their age and level of education.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Communication Today

ISSN

1338-130X

e-ISSN

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Volume of the periodical

10

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

15

Pages from-to

74-88

UT code for WoS article

000573792300001

EID of the result in the Scopus database

2-s2.0-85075117255