The role of social innovations in building the nonprofit sustainability: New approaches to marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F20%3A10425870" target="_blank" >RIV/00216208:11230/20:10425870 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
The role of social innovations in building the nonprofit sustainability: New approaches to marketing
Original language description
In providing public services, nonprofits need to prove to their sponsors and donors (both private and public) that they can deliver the services and make social impact with greater efficiency and effectiveness than other providers. This might be one of the incentives to introduce social innovations into their activities. In this paper we investigate the individual cases of the co-creation type of social innovations and the way they help contribute to the sustainability of the organizations and their marketing strategies. The methodological approach is based on qualitative research: case studies and structured interviews with key stakeholders on the co-creation process in selected region of Slovakia. One of the main findings suggests that improved marketing was not a goal of the initiatives but a "by-product" of a social innovation in the co-creation process. In analysed cases, the co-creation has led to increased accountability and trustworthiness of non-profit organizations and helped their visibility and their ability to fulfil their missions.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Management of Non-profit Organizations in Cross-border Comparison 2020
ISBN
978-3-86367-063-4
ISSN
—
e-ISSN
—
Number of pages
15
Pages from-to
101-115
Publisher name
Verlag der Gesellschaft für Unternehmensrechnung und Controlling
Place of publication
Chemnitz
Event location
Plzeň (online)
Event date
Nov 20, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)