Upcoming trends in the focus of CSR programs of companies in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F21%3A10428774" target="_blank" >RIV/00216208:11230/21:10428774 - isvavai.cz</a>
Result on the web
<a href="https://www.efp.cz/sbornik/" target="_blank" >https://www.efp.cz/sbornik/</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Upcoming trends in the focus of CSR programs of companies in the Czech Republic
Original language description
Nowadays, the world is undergoing significant changes that are not only economic, but also social and environmental. Environmental change is not paid as much attention as in previous years. At least not in the media. This fact has a direct impact on the behavior of the public as consumers and on the behavior of companies. In the several last years the research has shown the direct influence of companies on the responsible behavior of their customers. At the same time, we were able to trace the influence of firms' socially responsible behavior on their corporate image and customer favor. These relationships are formed through the media, both new and traditional. The aim of the paper is to analyse how traditional media informed about changes in programmes of corporate social responsibility. For the research was used 1) content analysis of selected Czech media (by using the Newton Media database), 2) questionnaire survey in 100 Czech companies that deal with CSR. The purpose is to show what topics and how intensively inform the Czech media. Based on the results, it is possible to estimate the development of the behavior of companies and their customers in the near future
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
European Forum of Entrepreneurship 2021 : “Viroeconomies - collapse or new business opportunities?” : Proceedings of the 14th International Scientific Conference
ISBN
978-80-87325-42-1
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
15-25
Publisher name
Newton College
Place of publication
Prague
Event location
Praha
Event date
Mar 12, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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