New in Covid: Variations of Newness in Media Reception of Czech Cultural Events

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F21%3A10437449" target="_blank" >RIV/00216208:11230/21:10437449 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/MI_2021_eng_FINAL.pdf" target="_blank" >https://fmk.sk/download/MI_2021_eng_FINAL.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
New in Covid: Variations of Newness in Media Reception of Czech Cultural Events
Original language description
Czech culture was, as well as other areas, forced to cope with the effects of the Covid-19 pandemic. The aim of our study is to define and interpret key attributes of mass media acceptance of new, innovative cultural events in times of pandemic crisis and a potential transformation of the media discourse. We illustrate it on specific examples of cultural events, and due to the importance of mass media in the time of the pandemic, we rely methodologically on media and discourse analysis. The research is based on a qualitative content analysis which investigates the ways art and culture are presented in the media. Based on our findings, the dominant changes in the discursive perception and depiction of the newness of the cultural productions lie in the ways the media think about the presentation of form and content of art, in a heterogeneous reception of online forms of culture and in a significant concentration of positive motives associated with cultural events.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity: New changes, new challenges
ISBN
978-80-572-0220-2
ISSN
1339-5726
e-ISSN
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Number of pages
8
Pages from-to
269-276
Publisher name
Faculty of Mass Media Communication. University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 9, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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