THE AWARENESS OF GREENWASHING AMONG CZECH CONSUMERS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F22%3A10451385" target="_blank" >RIV/00216208:11230/22:10451385 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2E7PUFnde1" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2E7PUFnde1</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
THE AWARENESS OF GREENWASHING AMONG CZECH CONSUMERS
Original language description
This paper deals with the issue of greenwashing and sustainability. Asgreenwashing is nowadays trend in marketing communication of manycompanies, this paper tries to answer the question of whether Czech consumersknow and understand the concept of greenwashing. The reason is that peoplelooking for sustainable products will probably be exposed to greenwashingactivities more often.The research part is based on a questionnaire survey. The number ofrespondents was 348 and these are respondents from the entire Czech Republic.The results show that about two-thirds of respondents declare an interest insustainable companies and sustainable products. At the same time, roughlythree quarters of these consumers understand the concept of greenwashing.However, the threat of greenwashing is still there because communicationpractices are more sophisticated. Moreover, greenwashing is no longer just thewell-known seven sins.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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