Women's Leadership in the Public Relations Profession

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10445716" target="_blank" >RIV/00216208:11230/23:10445716 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.4324/9781003161622" target="_blank" >https://doi.org/10.4324/9781003161622</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4324/9781003161622" target="_blank" >10.4324/9781003161622</a>

Result language
angličtina
Original language name
Women's Leadership in the Public Relations Profession
Original language description
Although there's rather an extensive body of research, analysing the role of women in public relations, only limited research has been focusing on Central and Eastern European (CEE) countries. In this study, we are focusing on analysing and describing the situation in the Czech Republic and in that, we provide a comprehensive account of the position of women in the Czech Republic. Firstly, we will describe the country's cultural, social and political characteristics, which predetermine strongly the role of women in society. Secondly, it's necessary to describe the state of the local public relations field and also the professionalisation of public relations. Thirdly, we will conduct a qualitative analysis with semi-structured interviews with women profession- als in the field of communication.
Czech name
—
Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
ISBN
978-0-367-75239-2
Number of pages of the result
18
Pages from-to
149-166
Number of pages of the book
306
Publisher name
Routledge
Place of publication
Oxon, New York
UT code for WoS chapter
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