Digital practices tracing: studying consumer lurking in digital environments
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10452620" target="_blank" >RIV/00216208:11230/23:10452620 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=BNnfUXmdMx" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=BNnfUXmdMx</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/0267257X.2022.2105385" target="_blank" >10.1080/0267257X.2022.2105385</a>
Alternative languages
Result language
angličtina
Original language name
Digital practices tracing: studying consumer lurking in digital environments
Original language description
The aim of this article is to offer a methodological framework for a systematic capture and analysis of consumer lurking practices in digital environments. Despite the prevalence of lurking, it is still an understudied topic in marketing and consumer research due to methodological constraints. To remedy this, we introduce Digital Practices Tracing (DPT), a novel methodological framework integrating digital methods and post-phenomenological inquiry. This combination allows capturing naturally occuring digital lurking practices and uncovering their underlying motivations. The article's contribution is threefold. First, it provides a detailed research protocol that can be easily applied and further scaled. Second, it applies the methodology to make invisible lurking practices on social media visible. Third, it introduces an ad hoc taxonomy of digital lurking practices useful to trace and measure them.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Marketing Management
ISSN
1472-1376
e-ISSN
1472-1376
Volume of the periodical
39
Issue of the periodical within the volume
3-4
Country of publishing house
GB - UNITED KINGDOM
Number of pages
31
Pages from-to
244-274
UT code for WoS article
000836644600001
EID of the result in the Scopus database
2-s2.0-85135491753