MOTIVATIONS BEHIND THE PRODUCTION OF NEWS PODCASTS IN ESTABLISHED CZECH MEDIA
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10467426" target="_blank" >RIV/00216208:11230/23:10467426 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=u_KyD96.Uy" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=u_KyD96.Uy</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.10" target="_blank" >10.34135/communicationtoday.2023.Vol.14.No.1.10</a>
Alternative languages
Result language
angličtina
Original language name
MOTIVATIONS BEHIND THE PRODUCTION OF NEWS PODCASTS IN ESTABLISHED CZECH MEDIA
Original language description
News podcasts are an emerging media phenomenon in Czechia, and yet there has never been a proper analysis of the fundamental incentives for producing them. This study identifies three principal factors that motivate established media houses to create news podcasts alongside other traditional forms of delivering the news: focus on a younger audience, content presentation and the building of trust. Each motive is analysed independently and thoroughly. The study also reveals the background of media marketing strategies concerning podcasts and examines the mechanisms of adapting foreign trends in podcasting to the Czech context. The study focuses on six different Czech news podcasts (including news-politics and news-talk formats) and is based on twelve in-depth interviews with the hosts and their Editors-in-Chief. This work aims to broaden the knowledge of podcasting in Czechia and to help understand how this surging media platform can be generally used to share news stories and information about current affairs.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Communication Today
ISSN
1338-130X
e-ISSN
2730-051X
Volume of the periodical
14
Issue of the periodical within the volume
1
Country of publishing house
SK - SLOVAKIA
Number of pages
15
Pages from-to
158-172
UT code for WoS article
001051446300010
EID of the result in the Scopus database
2-s2.0-85161095317