Crisis Communication Challenges in Czech Pandemic Education: Recommendations for Strategic Communication in the Public Sector

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10482082" target="_blank" >RIV/00216208:11230/24:10482082 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.1108/S2398-391420240000007008" target="_blank" >https://doi.org/10.1108/S2398-391420240000007008</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/S2398-391420240000007008" target="_blank" >10.1108/S2398-391420240000007008</a>

Result language

angličtina

Original language name

Crisis Communication Challenges in Czech Pandemic Education: Recommendations for Strategic Communication in the Public Sector

Original language description

Government communication is an essential part of the democratic process - it interconnects various stakeholder groups with the public, while also enabling the functioning of democratic systems based on values such as human rights, freedom of speech and public participation in governance. Besides promoting government successes or measures, government communication should foster mutual two-way communications between government organisations and different stakeholder groups. Specifically, communication about potential risks and hazards can suddenly appear and are subject to a different communication modus operandi. The accessibility and comprehensiveness of government information play an important role in how citizens make decisions and behave. In critical times, governments are required to meaningful crisis communication strategies to address the needs of different stakeholders. However, the Czech Republic as a post-communist country has not yet fully developed an integrated system of government communication with various stakeholder groups. The ministerial PR departments serve merely as technical support and media relations assistants for the ministers. This chapter presents research results regarding how the Czech Ministry of Education communicated during the pandemic crisis, how its communications were received by key stakeholders, and what pitfalls in communication it faced. The chapter presents empirical evidence of government communication challenges in times of crisis in a post-communist country and thus addresses the gap in government communication knowledge concerning the role of democracy and stakeholder participation in transforming societies. The chapter concludes with practical implications to prevent failures in future crises.

Czech name

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Czech description

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Type

C - Chapter in a specialist book

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name

COMMUNICATION IN UNCERTAIN TIMES: HOW ORGANIZATIONS DEAL WITH ISSUES, RISKS AND CRISES

ISBN

978-1-83549-593-3

Number of pages of the result

17

Pages from-to

109-125

Number of pages of the book

200

Publisher name

Emerald

Place of publication

Leeds

UT code for WoS chapter

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