Political Communication and Artificial Intelligence: Anticipated Problems and Unexpected Solution
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10494904" target="_blank" >RIV/00216208:11230/24:10494904 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.34135/mmidentity-2024-37" target="_blank" >https://doi.org/10.34135/mmidentity-2024-37</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34135/mmidentity-2024-37" target="_blank" >10.34135/mmidentity-2024-37</a>
Alternative languages
Result language
angličtina
Original language name
Political Communication and Artificial Intelligence: Anticipated Problems and Unexpected Solution
Original language description
The paper summarizes and comments on the basic topics related to using artificial intelligence in political communication and journalism. Initially it presents the areas of risk and conflict, as they were identified by journalists in newsrooms and the professional public and authors looking into the ethics of journalism and, in particular, communications. It then goes on to give an overview of the first normative and regulatory initiatives, that being at both the international level and within the news organizations of states. It provides a case study of those Czech media houses (both public and private) that have already reflected the risks of AI in their ethical codes, the issues and problems that were focussed on and how detailed this reflection was (as of September 2024). The second part looks at (potentially) positive areas where AI can improve the quality of journalistic practice and outputs or even the quality of the public sphere overall. It concludes by opening the question of using artificial intelligence to analyse objectivity and balance in political coverage and journalism, as required by the Czech Republic's legislation concerning radio and television broadcasting.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Identity: Human vs. Artificial
ISBN
978-80-572-0487-9
ISSN
2729-7527
e-ISSN
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Number of pages
10
Pages from-to
360-369
Publisher name
University of Ss. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 12, 2024
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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