The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10494443" target="_blank" >RIV/00216208:11230/25:10494443 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.1108/S2398-391420250000008004" target="_blank" >https://doi.org/10.1108/S2398-391420250000008004</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/S2398-391420250000008004" target="_blank" >10.1108/S2398-391420250000008004</a>

Result language

angličtina

Original language name

The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?

Original language description

This chapter examines the intricate landscape of Environmental, Social, Governance (ESG) principles, addressing their entwined relationship with politics and evolving moral standards. It presents a critical discourse on the authenticity of corporate intentions versus their actual conduct. Amidst the proliferation of Corporate Social Responsibility (CSR) and ESG rhetorics, we challenge the reader is challenged to consider whether these are substantive efforts or merely strategic communications to foster a responsible image. The chapter illuminates the potential for corporate hypocrisy, using case studies from the tobacco, finance, and fashion industries to highlight how companies might navigate the fine line of responsibility in practice.Through the lens of these sectors, the narrative unfolds to show how the original intent of ESG can be overshadowed by the political and economic agendas, sometimes leading to a reticence in fully embracing these values. The chapter emphasises the importance of critical thinking, honesty, and transparency in strategic communication. It calls on companies to integrate ESG principles into their core strategies in a way that ensures alignment between their proclaimed and enacted values.

Czech name

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Czech description

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Type

C - Chapter in a specialist book

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name

Responsibility in Strategic Communication : Truth or Trap?

ISBN

978-1-83549-793-7

Number of pages of the result

16

Pages from-to

31-46

Number of pages of the book

210

Publisher name

Emerald Publishing

Place of publication

Leeds

UT code for WoS chapter

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