A Populist, Influencer, and Religious Politician: A Qualitative Analysis of Marin Miletić’s Communication on Instagram during the Croatian Election Campaign
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10495639" target="_blank" >RIV/00216208:11230/25:10495639 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=icnbOUI1qi" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=icnbOUI1qi</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1163/25888072-bja10071" target="_blank" >10.1163/25888072-bja10071</a>
Alternative languages
Result language
angličtina
Original language name
A Populist, Influencer, and Religious Politician: A Qualitative Analysis of Marin Miletić’s Communication on Instagram during the Croatian Election Campaign
Original language description
Celebrity populism describes a combination of populism and celebrity politics in contemporary political communication. This paper narrows the concept down, as we present what we recognize as a populist influencer politician - a populist politician who is performing in a style of an influencer. Moreover, we analyze a specific role religion plays in the construction of populist messages. The empirical part centers on Marin Miletić, a populist politician and former religion teacher from Croatia who is communicating as an influencer on social media. Qualitative content analysis of Miletić's Instagram Stories during the Croatian parliamentary election campaign in 2024 unravels how he combines political, religious, and private personas on social media. The paper provides detailed examples of how influencer style and religion content emphasize his populist messages. At the same time, we shed light on the blurred lines between entertainment, politics, populism, and religion in contemporary political communication.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Populism
ISSN
2588-8064
e-ISSN
2588-8072
Volume of the periodical
8
Issue of the periodical within the volume
1
Country of publishing house
NL - THE KINGDOM OF THE NETHERLANDS
Number of pages
27
Pages from-to
53-79
UT code for WoS article
001618292200003
EID of the result in the Scopus database
2-s2.0-85217068750