The Case for Metaphors in Public Discourse. Imaginary of Bulgarian Governance through the Prism of Metaphors
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10504393" target="_blank" >RIV/00216208:11230/25:10504393 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Case for Metaphors in Public Discourse. Imaginary of Bulgarian Governance through the Prism of Metaphors
Original language description
This chapter explores how metaphors shape public discourse and perception of governance during the 2020-2021 protests in Bulgaria. It argues that metaphors are not merely linguistic devices but part of a broader cognitive framework consisting of conceptual metaphors, metaphor scenarios, regimes of metaphors, and cultural narratives. Drawing on a corpus of 833 media articles, the study identifies recurring metaphorical patterns-such as war, fighting, illness, and autocracy-that structure the narrative of "bad governance." These metaphors frame politics as conflictual, corrupt, and harmful, reinforcing a clear division between "the people" and "the elites." By analysing how metaphor scenarios combine into broader regimes, the paper demonstrates how specific worldviews are constructed and legitimised in public discourse. Ultimately, it highlights the power of metaphorical configurations to influence societal interpretations of political reality and contribute to the formation of dominant cultural narratives.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50601 - Political science
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Malach Center for Visual History on its 15th Anniversary: Compendium of Papers of the Prague Visual History and Digital Humanities Conference 2025
ISBN
978-80-7378-523-9
ISSN
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e-ISSN
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Number of pages
23
Pages from-to
99-121
Publisher name
Matfyzpress
Place of publication
Praha
Event location
Praha
Event date
Jan 23, 2025
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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