Political Marketing and Propaganda: Definitions, Evolutionary Changes, and Their Implications for a Taxonomy of Regime Types
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10505027" target="_blank" >RIV/00216208:11230/25:10505027 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Political Marketing and Propaganda: Definitions, Evolutionary Changes, and Their Implications for a Taxonomy of Regime Types
Original language description
The distinction between political marketing and political propaganda has been long examined by many scholars, yet it is still an object of fierce debates and controversies. Both political marketing and propaganda often have the same goal: to persuade the citizens to act according to the politician’s or political parties’ aim, yet the tools, context and, most importantly ethical boundaries differ dramatically and from country to country. This chapter discusses the historical roots of propaganda and political marketing, as well as their socio-political context, which is crucial for defining the ethical component of persuasion.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50601 - Political science
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
The Sage Handbook of Political Marketing
ISBN
978-1-5296-0970-7
Number of pages of the result
13
Pages from-to
217-229
Number of pages of the book
704
Publisher name
SAGE Publications Ltd
Place of publication
London
UT code for WoS chapter
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