Online local newspaper coverage of an EU-funded rewilding project: The case of brown bear reintroduction in Trentino, Italy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10513581" target="_blank" >RIV/00216208:11230/25:10513581 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=fn5N3x9Tw8" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=fn5N3x9Tw8</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1017/ext.2025.10003" target="_blank" >10.1017/ext.2025.10003</a>
Alternative languages
Result language
angličtina
Original language name
Online local newspaper coverage of an EU-funded rewilding project: The case of brown bear reintroduction in Trentino, Italy
Original language description
Positive human-wildlife coexistence, especially in contexts of rewilding and the reintroduction of large carnivores, partially depends on communication between stakeholders. The media, and in particular local journalism, can play a crucial role in determining people's knowledge of and attitudes towards wildlife. In this article, we analyse the online coverage of bears produced by the most widely circulated local newspaper in Trentino (Italy), where bears have been reintroduced thanks to a rewilding project funded by the European Union. Employing quantitative and qualitative content analysis of 375 articles, we look into the main features of the media coverage of bears over one year (2024). We find that articles tend to focus on controversial and uncommon events, such as culls and interactions. The most prevalent sources of quotations in the articles are politicians and activists, while experts, local residents, and individuals in the farming sector are less often quoted. The majority of articles are framed through the lens of the socio-political struggle generated by bear presence. Micro-dynamics of the online media coverage include high polarisation, fragmentation of narratives, and the marginalisation of relevant stakeholders (i.e., local communities, experts, European institutions).
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
<a href="/en/project/EH22_010%2F0008115" target="_blank" >EH22_010/0008115: MSCA Fellowships CZ - Charles University 2</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Cambridge Prisms: Extinction
ISSN
2755-0958
e-ISSN
2755-0958
Volume of the periodical
3
Issue of the periodical within the volume
August 2025
Country of publishing house
GB - UNITED KINGDOM
Number of pages
10
Pages from-to
1-10
UT code for WoS article
001655987200001
EID of the result in the Scopus database
2-s2.0-105012748819