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Visual Literacy as Systematic Competence in Visual Design and Production

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F15%3A10312143" target="_blank" >RIV/00216208:11240/15:10312143 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.inter-disciplinary.net/publishing/product/creating-a-visual-world/" target="_blank" >http://www.inter-disciplinary.net/publishing/product/creating-a-visual-world/</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Visual Literacy as Systematic Competence in Visual Design and Production

  • Original language description

    This contribution argues about the principles of active participation in visual communication. Normally, such a visual communication has been reserved only for the professionals from the media design, as a general public mostly does not feel competent tocommunicate visual functions. We do reconsider elementary questions of visual sign language and its implementation within the effort for fostering students to learn how to apply these visual means in daily practice. As visual means, we might shortlist aline, surface, shape, contour or volume etc. These visual means neither have a distinct implementation, nor the minority of the population is being competent to approximate these elements to original individual visual design. Gradual change in the discourse on visual language has been led foremost about the generalization and simplification of this visual language that empowers the individual in the orientation in the structure of this visual language, and equally in the learning of new

  • Czech name

  • Czech description

Classification

  • Type

    C - Chapter in a specialist book

  • CEP classification

    AL - Art, architecture, cultural heritage

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Book/collection name

    Creating a Visual World: From Concepts to Classrooms

  • ISBN

    978-1-84888-389-5

  • Number of pages of the result

    11

  • Pages from-to

    23-33

  • Number of pages of the book

    108

  • Publisher name

    Inter-Disciplinary Press

  • Place of publication

    Oxford

  • UT code for WoS chapter