Cultural production of "real" fahion. The rhetoric of "authenticity" in contemporary "slow" fashion magazines

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F19%3A10414804" target="_blank" >RIV/00216208:11240/19:10414804 - isvavai.cz</a>

Result on the web

<a href="https://www.icnova.fcsh.unl.pt/wp-content/uploads/sites/38/2020/01/ICNOVA_MMM_DariaMikerina.pdf" target="_blank" >https://www.icnova.fcsh.unl.pt/wp-content/uploads/sites/38/2020/01/ICNOVA_MMM_DariaMikerina.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Cultural production of "real" fahion. The rhetoric of "authenticity" in contemporary "slow" fashion magazines

Original language description

The key feature in ((fashion}} always have been rapid changes of styles. It was perceived as a manifestation of modernity characterised by constant forward move- ment, artifice, transitoriness, and idealised images. But in recent years fashion in this understanding is becoming no longer ((fashionable}}. The paper discusses the new practices of representation of fashion as ((real}}, ((long-lasting}}, and ((authentic}}. The emerging new paradigm, which could be termed post-prêt-a-porter, is characterised by a rejection of trends, a focus on the ((relevant}} sides of garments and an alteration of the fast fashion cycle. The newcomer biannual fashion magazines, like analysed in this paper Fantastic Man and The Gentlewoman, mediate new practices of trans- formation ((fashion}} back to ((clothing}}. The idea is that people are tired of ((fake}} fashion and are looking for ((real}} fashion. What does it mean, ((the real fashion}}? To attempt to answer, this paper rereads Roland Barthes&apos; classic text on representation of fashion.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

60400 - Arts (arts, history of arts, performing arts, music)

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

MODAS, MODOS, MANEIRAS

ISBN

978-972-9347-28-3

ISSN

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e-ISSN

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Number of pages

13

Pages from-to

343-355

Publisher name

Livros ICNOVA

Place of publication

Lisbon

Event location

Lisbon

Event date

Nov 23, 2017

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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