Irish on the walls: the branding of a language
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F20%3A10427272" target="_blank" >RIV/00216208:11240/20:10427272 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=S9Go2rZjY7" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=S9Go2rZjY7</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18680/hss.2020.0028" target="_blank" >10.18680/hss.2020.0028</a>
Alternative languages
Result language
angličtina
Original language name
Irish on the walls: the branding of a language
Original language description
By the time the belfast city council launched a new logo in 2007, rebranding belfast had become a central issue. the symbolic center of belfast, the city council building, presents itself as a post-modern and fully globalized space, neutralizing the memory of an area stigmatized by decades-long violence known as the troubles. like other cities with a traumatic past, such as berlin, belfast tries to promote itself as a modern and lively place, well aware of the importance of exploiting memory as a tourist attraction. the article examines the Irish language's resemantization in belfast, particularly in the Gaeltacht quarter area, during and after the troubles. based on a paper by Siun carden (2017), the article tries to connect the core of the author's observations to language's phatic function. the idea is that the contemporary branding of Irishness through the use of the Irish language on belfast's murals works as an effective mythomoteur, a concept comparable to the mythe projectif elaborated by bertrand (2019) in the case of Paris's rebranding.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
60301 - Philosophy, History and Philosophy of science and technology
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Punctum. International journal of semiotics
ISSN
2459-2943
e-ISSN
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Volume of the periodical
6
Issue of the periodical within the volume
2
Country of publishing house
GR - GREECE
Number of pages
17
Pages from-to
189-205
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85102853133