RTVI: An Attempt to Play on Both Sides
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F24%3A10480502" target="_blank" >RIV/00216208:11240/24:10480502 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1007/978-3-031-05750-2_53-1" target="_blank" >https://doi.org/10.1007/978-3-031-05750-2_53-1</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-031-05750-2_53-1" target="_blank" >10.1007/978-3-031-05750-2_53-1</a>
Alternative languages
Result language
angličtina
Original language name
RTVI: An Attempt to Play on Both Sides
Original language description
Throughout its history of more than two decades, the Russian-language international TV channel RTVI has worked its way from being an asset belonging to a disgraced Russian oligarch to a media outlet controlled by businesses affiliated with the Russian authorities. The channel boasts a 20-million strong audience across 159 countries and aims at those speaking Russian and living outside the territory of Russia. The management considers the USA, Israel, and Germany to be the main targets of its broadcasting. RTVI is organized as a network, comprising separate and formally independent entities in the key countries where the channel is present. The chapter argues that manifest in RTVI's broadcasts is an attempt by the Russian authorities to carry out a more sophisticated policy on the international media market, rather than just working through outlets under a direct command system. As such, the example demonstrates poor efficacy and miscoordination of the "hidden strategy of management" in the complex interaction with the mass media environment. Still, over the years, the channel's initial background allowed it to keep a reputation of being in opposition to Russian authorities. This allowed RTVI to avoid heavy sanctions and restrictions at a time when Russian TV channels in the West faced the prospect of being comprehensively banned, in the wake of the Russian invasion of Ukraine.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50401 - Sociology
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
The Palgrave Handbook of Non-State Actors in East-West Relations
ISBN
978-3-031-40545-7
Number of pages of the result
12
Pages from-to
1-12
Number of pages of the book
691
Publisher name
Palgrave Macmillan
Place of publication
Cham
UT code for WoS chapter
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