Human Preferences for Colorful Birds: Vivid Colors or Pattern?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F15%3A10301884" target="_blank" >RIV/00216208:11310/15:10301884 - isvavai.cz</a>

Alternative codes found

RIV/00023752:_____/15:43914775

Result on the web

<a href="http://evp.sagepub.com/content/13/2/147470491501300203.full.pdf+html" target="_blank" >http://evp.sagepub.com/content/13/2/147470491501300203.full.pdf+html</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Human Preferences for Colorful Birds: Vivid Colors or Pattern?

Original language description

In a previous study, we found that the shape of a bird, rather than its color, plays a major role in the determination of human preferences. Thus, in the present study, we asked whether the preferences of human respondents towards uniformly shaped, colorful birds are determined by pattern rather than color. The experimental stimuli were pictures of small passerine birds of the family Pittidae possessing uniform shape but vivid coloration. We asked 200 participants to rank 43 colored and 43 identical, but grayscaled, pictures of birds. To find the traits determining human preferences, we performed GLM analysis in which we tried to explain the mean preference ranks and PC axes by the following explanatory variables: the overall lightness and saturation,edges (pattern), and the portion of each of the basic color hues. The results showed that the mean preference ranks of the grayscale set is explained mostly by the birds' pattern, whereas the colored set ranking is mostly determined by th

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

EG - Zoology

OECD FORD branch

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Project

Result was created during the realization of more than one project. More information in the Projects tab.

Continuities

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Evolutionary Psychology

ISSN

1474-7049

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

2

Country of publishing house

US - UNITED STATES

Number of pages

21

Pages from-to

339-359

UT code for WoS article

000357616400003

EID of the result in the Scopus database

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