Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F20%3A10420999" target="_blank" >RIV/00216208:11310/20:10420999 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=_WD.DCw3Sk" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=_WD.DCw3Sk</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/s00706-020-02633-2" target="_blank" >10.1007/s00706-020-02633-2</a>
Alternative languages
Result language
angličtina
Original language name
Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
Original language description
Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call "heroes of chemistry", aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist.
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50301 - Education, general; including training, pedagogy, didactics [and education systems]
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Monatshefte für Chemie - Chemical Monthly
ISSN
0026-9247
e-ISSN
—
Volume of the periodical
151
Issue of the periodical within the volume
8
Country of publishing house
AT - AUSTRIA
Number of pages
9
Pages from-to
1193-1201
UT code for WoS article
000538947000001
EID of the result in the Scopus database
2-s2.0-85086173473