Moral Messaging: Testing a Framing Technique during a Pandemic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F23%3A10472120" target="_blank" >RIV/00216208:11310/23:10472120 - isvavai.cz</a>
Alternative codes found
RIV/00216208:11620/23:10472120
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=0RqqUDD1GU" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=0RqqUDD1GU</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/01973533.2023.2174868" target="_blank" >10.1080/01973533.2023.2174868</a>
Alternative languages
Result language
angličtina
Original language name
Moral Messaging: Testing a Framing Technique during a Pandemic
Original language description
We experimentally investigated whether appeals to moral principles-as operationalized by the theory of Morality-as-Cooperation-increase pandemic-related public health behavior. Participants (from the USA and India) were presented with persuasive messages, asked about their intentions to follow pandemic-related restrictions, were asked to donate to a charity fighting COVID-19, and completed the Morality-as-Cooperation Questionnaire. We found that moral messages were more effective than non-moral messages in increasing Prosocial Intentions and Donations, especially messages appealing to Heroism. In the US sample, the effect of moral messages was larger when they were concordant with participants' moral values. We also found that some moral messages were effective only in a particular population. This paper outlines the necessary next steps for using Morality-as-Cooperation for evidence-based communication.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
10602 - Biology (theoretical, mathematical, thermal, cryobiology, biological rhythm), Evolutionary biology
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Basic and Applied Social Psychology
ISSN
0197-3533
e-ISSN
1532-4834
Volume of the periodical
45
Issue of the periodical within the volume
1
Country of publishing house
US - UNITED STATES
Number of pages
11
Pages from-to
38-48
UT code for WoS article
000932272900001
EID of the result in the Scopus database
2-s2.0-85148430368