Model based segmentation of TV advertising scheduling patterns
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F13%3A10144238" target="_blank" >RIV/00216208:11320/13:10144238 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31160/13:00042464
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Model based segmentation of TV advertising scheduling patterns
Original language description
This paper employs a model based classification for longitudinal data to identify typical scheduling patterns of TV sponsorship spots which is a type of TV advertisement.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
BB - Applied statistics, operational research
OECD FORD branch
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Result continuities
Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 28th International Workshop on Statistical Modelling
ISBN
978-88-96251-49-2
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
655-658
Publisher name
Instituto Poligrafico Europeo | Casa editrice
Place of publication
Palermo, Itálie
Event location
Palermo, Itálie
Event date
Jul 8, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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