Discursive Representation of Ecotourism on the International Ecotourism Society (TIES) Homepage: A Multi-Modal Social Semiotic Framework
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F25%3AHA5ZBWIZ" target="_blank" >RIV/00216208:11320/25:HA5ZBWIZ - isvavai.cz</a>
Result on the web
<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185674185&doi=10.22034%2fijscl.2024.2019333.3322&partnerID=40&md5=9eed68326bd0330d5149de7a3432c08e" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185674185&doi=10.22034%2fijscl.2024.2019333.3322&partnerID=40&md5=9eed68326bd0330d5149de7a3432c08e</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.22034/ijscl.2024.2019333.3322" target="_blank" >10.22034/ijscl.2024.2019333.3322</a>
Alternative languages
Result language
angličtina
Original language name
Discursive Representation of Ecotourism on the International Ecotourism Society (TIES) Homepage: A Multi-Modal Social Semiotic Framework
Original language description
Ecotourism is one form of nature-based responsible travel that preserves environment and its natural areas. The International Ecotourism Society (TIES) is the inaugural American non-lucrative institution dedicating its efforts to cultivate the ideals and principles of ecotourism. What is intriguing about TIES homepage is that it deploys multimodal units in ensembles to explicate human-nature relationship. Moreover, the TIES homepage illustrates a kind of semiotic complexity in communicating ecological and touristic issues and this asserts the significance of this homepage at two interrelated levels: genre level and mode level. Accordingly, the paper presents a multimodal visual social semiotic analysis of the TIES homepage’s hypertextuality based on a hybrid of multimodal semiotic frameworks, namely genre analysis, layout analysis, and image analysis. The findings formulate that TIES is viewed as a typical discursive practice as it expounds how the interplay of different semiotic resources construe social practices and reflect social realities relating to environmental threats and values. © 2024 El-Masry.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
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Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Society, Culture and Language
ISSN
23292210
e-ISSN
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Volume of the periodical
12
Issue of the periodical within the volume
1
Country of publishing house
US - UNITED STATES
Number of pages
14
Pages from-to
1 - 14
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85185674185