Social Media Boost During the Pandemic: A Statistical Approach to the Case of Lithuanian Museums
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F26%3AHVAR2KPH" target="_blank" >RIV/00216208:11320/26:HVAR2KPH - isvavai.cz</a>
Result on the web
<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-105007814231&doi=10.46284%2Fmkd.2025.13.2.2&partnerID=40&md5=39e335073f327eb6cc2f3016bbbf79d6" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-105007814231&doi=10.46284%2Fmkd.2025.13.2.2&partnerID=40&md5=39e335073f327eb6cc2f3016bbbf79d6</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.46284/mkd.2025.13.2.2" target="_blank" >10.46284/mkd.2025.13.2.2</a>
Alternative languages
Result language
angličtina
Original language name
Social Media Boost During the Pandemic: A Statistical Approach to the Case of Lithuanian Museums
Original language description
As a disease prevention measure during the COVID-19 pandemic, museums worldwide stopped accepting visitors and increased their digital activities as an alternative. This study examines the long-term impact of COVID-19 on social media usage by Lithuanian museums from 2019 to 2021. The research questions were: “Have levels of social media usage by museums increased since the beginning of the COVID-19 pandemic? If so, how has the content changed?” Statistical and content analyses of Facebook use by Lithuanian national and state museums from 2019 to 2021 revealed that social media posts increased. Quantitative analysis showed seasonal variations in activity, with a significant increase in September of each year. Qualitative analysis categorized posts into invitations to visit, publicising activities, interacting with visitors, announcements and statements. It was found that the museums mainly used social media for unidirectional information dissemination rather than interactive communication. © 2025 Elsevier B.V., All rights reserved.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
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Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Muzeologia a Kulturne Dedicstvo
ISSN
13392204
e-ISSN
24539759
Volume of the periodical
13
Issue of the periodical within the volume
2
Country of publishing house
US - UNITED STATES
Number of pages
21
Pages from-to
21 - 41
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-105007814231