Competition and customer loyalty of fitness centres in the Prague region compared to the Prague-West area

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F15%3A10297777" target="_blank" >RIV/00216208:11510/15:10297777 - isvavai.cz</a>

Result on the web

<a href="http://www.fsps.muni.cz/studiasportiva/dokument/Studia_sportiva_2015_9_1.pdf" target="_blank" >http://www.fsps.muni.cz/studiasportiva/dokument/Studia_sportiva_2015_9_1.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Competition and customer loyalty of fitness centres in the Prague region compared to the Prague-West area

Original language description

This paper presents the results of research on the competition and customer loyalty of fitness centres in Prague and in the Prague-West region. A questionnaire for fitness and wellness centre customers and a structured interview with management of selected fitness centres in the sample have been used. Four fitness and wellness centres, which are part of global or Czech chains, have been selected for the sample in the Prague region according to pre-defined criteria. In the second phase, an available sample of clients was selected for questioning in each of the researched facilities. The sample comprised 805 respondents in total. Five fitness centres were selected for the sample in the Prague-West region according to pre-defined criteria. The respondentsample from these fitness centres was selected using partly biased selection and deliberate selection. The selective sample consisted of 483 respondents. The results were sorted according to Porter analysis of level of competition and the

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Studia Sportiva

ISSN

1802-7679

e-ISSN

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Volume of the periodical

9

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

7

Pages from-to

144-150

UT code for WoS article

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EID of the result in the Scopus database

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