THE USE OF DIGITAL MEDIA DURING THE 2018 FIFA WORLD CUP

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F18%3A10397247" target="_blank" >RIV/00216208:11510/18:10397247 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-II.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-II.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
THE USE OF DIGITAL MEDIA DURING THE 2018 FIFA WORLD CUP
Original language description
The paper provides an insight into the use of digital media among inhabitants of the Czech Republic to watch and browse for additional information from the 2018 FIFA World Cup. Only 2% of respondents used digital media to watch live streaming of the World Cup matches, while17% of respondents used digital media to get additional information. Mostly, respondents retrieved information on the schedule of the World Cup and updates on intermediate and final results of matches. Moreover, there was a significant group of respondents (10%) who used digital media to place bets on the World Cup matches, sometimes even during the match, at a betting office.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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