Windows of equity? Media review of Czech gender hegemony during the 2018 Winter Olympic Games

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F21%3A10426633" target="_blank" >RIV/00216208:11510/21:10426633 - isvavai.cz</a>

Result on the web

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=h5fH2JBg4e" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=h5fH2JBg4e</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5507/ag.2021.004" target="_blank" >10.5507/ag.2021.004</a>

Result language

angličtina

Original language name

Windows of equity? Media review of Czech gender hegemony during the 2018 Winter Olympic Games

Original language description

Sport media coverage of women&apos;s participation has long been viewed as perpetuating hegemonic masculinity. Yet several authors have found recent coverage of mega, multi-sport events, such as the Summer Olympic Games, to be more equitable towards women, particularly when examined proportionally to participation. The Czech Republic for various reasons has traditionally been resistant to feminist ideology, marking its unique positioning in providing an equitable presentation of women&apos;s participation. Objective: To examine the influence of hegemonic masculinity in an Eastern European culture, portrayed through Czech online media coverage of the 2018 Winter Olympic Games. Methods: Online media coverage of the 2018 Winter Olympic Games was examined for gendered differences of Czech athletes. Analysis of number of articles, length of articles, type of sport, and whether the article was about domestic or foreign athletes, was evaluated over 17 days of media coverage on two dominant Czech sport media websites. Results were compared in relation to gender, participation rates and medal success. Results: A total of 860 articles were reviewed, with 49.7% favoring male athletes, and 38.6% female. Articles about female athletes were largely composed of reporting on female medal winners (medal winning: media coverage correlation .845, p &lt; .001), while those on male athletes were predominantly from the cultural dominant sport of men&apos;s ice hockey (25.1%). Conclusions: The findings suggest that success is more important than perpetuations of hegemonic masculinity when men and women are competing in mega, multi-sport events. Implications of these findings are also provided in terms of type of media coverage and influences of equity in media coverage for the 2018 Winter Olympic Games

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

30306 - Sport and fitness sciences

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Gymnica [online]

ISSN

2336-4920

e-ISSN

—

Volume of the periodical

51

Issue of the periodical within the volume

neuvedeno

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

1-9

UT code for WoS article

000664459300001

EID of the result in the Scopus database

2-s2.0-85105157076