What motivates Czech consumers to buy organic food?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11690%2F12%3A10133187" target="_blank" >RIV/00216208:11690/12:10133187 - isvavai.cz</a>
Result on the web
<a href="http://sreview.soc.cas.cz/uploads/836e9ea2e152e317fb65c6928fa66dc4da65e5fb_709-736.pdf" target="_blank" >http://sreview.soc.cas.cz/uploads/836e9ea2e152e317fb65c6928fa66dc4da65e5fb_709-736.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
What motivates Czech consumers to buy organic food?
Original language description
The objective of this paper is twofold. Firstly, we aim at analyzing the factors that affect the intention of Czech consumers to purchase organic food, using the theory of planned behavior (TPB). Secondly, we employ an extended TPB model which introducesdescriptive norms as an additional factor of behavioral intention. This study exploits data from a consumer survey of a sample of the Czech general adult population (N=252) conducted in 2010. Structural equation modeling with ML estimator is used to estimate model parameters. The empirical model derived from TPB explains 44% of variability in intention to purchase organic food. Descriptive norms are empirically distinct from injunctive norms and their inclusion in the model increases the explained variance of intention by an additional 5 percentage points. Attitudes and norms are strongest predictors of the intention to purchase organic food, while perceived behavioral control only has a weak effect.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AO - Sociology, demography
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA403%2F08%2F1694" target="_blank" >GA403/08/1694: Application of the model of environmentally significant behavior in the Czech Republic</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Sociologický časopis
ISSN
0038-0288
e-ISSN
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Volume of the periodical
48
Issue of the periodical within the volume
3
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
28
Pages from-to
709-736
UT code for WoS article
000307623100006
EID of the result in the Scopus database
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