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What motivates Czech consumers to buy organic food?

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11690%2F12%3A10133187" target="_blank" >RIV/00216208:11690/12:10133187 - isvavai.cz</a>

  • Result on the web

    <a href="http://sreview.soc.cas.cz/uploads/836e9ea2e152e317fb65c6928fa66dc4da65e5fb_709-736.pdf" target="_blank" >http://sreview.soc.cas.cz/uploads/836e9ea2e152e317fb65c6928fa66dc4da65e5fb_709-736.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    What motivates Czech consumers to buy organic food?

  • Original language description

    The objective of this paper is twofold. Firstly, we aim at analyzing the factors that affect the intention of Czech consumers to purchase organic food, using the theory of planned behavior (TPB). Secondly, we employ an extended TPB model which introducesdescriptive norms as an additional factor of behavioral intention. This study exploits data from a consumer survey of a sample of the Czech general adult population (N=252) conducted in 2010. Structural equation modeling with ML estimator is used to estimate model parameters. The empirical model derived from TPB explains 44% of variability in intention to purchase organic food. Descriptive norms are empirically distinct from injunctive norms and their inclusion in the model increases the explained variance of intention by an additional 5 percentage points. Attitudes and norms are strongest predictors of the intention to purchase organic food, while perceived behavioral control only has a weak effect.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AO - Sociology, demography

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA403%2F08%2F1694" target="_blank" >GA403/08/1694: Application of the model of environmentally significant behavior in the Czech Republic</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Sociologický časopis

  • ISSN

    0038-0288

  • e-ISSN

  • Volume of the periodical

    48

  • Issue of the periodical within the volume

    3

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    28

  • Pages from-to

    709-736

  • UT code for WoS article

    000307623100006

  • EID of the result in the Scopus database