Buy green, gain prestige and social status

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11690%2F20%3A10414232" target="_blank" >RIV/00216208:11690/20:10414232 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=t0yhatKFr0" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=t0yhatKFr0</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.jenvp.2020.101416" target="_blank" >10.1016/j.jenvp.2020.101416</a>

Result language
angličtina
Original language name
Buy green, gain prestige and social status
Original language description
Some recent studies have argued that green consumption increases the social status of consumers and thus the desire for social status may serve as one of the motivating forces behind green consumption. Thus, the elevated cost of green products is assumed to be a key condition for green consumption increasing social status. In this study we test an alternative hypothesis: that the perceived prosociality of green consumption, rather than its costliness, increases the social status of those who consume green products. We conducted a series of three experiments (total N = 1,223) in which we independently manipulated the green profile and the price of products. Our experiments showed that green consumption increases the social status of consumers independent of the price of green products and that the positive effect on social status is partially mediated by the perceived prosociality of green consumers.
Czech name
—
Czech description
—

Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50101 - Psychology (including human - machine relations)

Project
<a href="/en/project/GA16-25440S" target="_blank" >GA16-25440S: Reconciling Campbell's theory of attitudes and moral licensing effect in environmental domain: Theoretical proposition and empirical test</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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