Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F09%3A00030004" target="_blank" >RIV/00216224:14210/09:00030004 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Modernism, Industry, Film: A Network of Media in the Baťa Corporation and the Town of Zlín in the 1930s
Original language description
The paper focuses on relationships between functionalist urbanism, industrial production, technical media and avant-garde artists in the 1930s, using an example of the Czech city "Zlín", which was completely modernized by Baťa s shoe factory, introducingFordist methods into a rural area of Central-Eastern Europe. The company acquired its own film studio producing industrial films, as well as infrastructure of film distribution; it organized radio broadcasting and other hi-tech communication systems. Like the famous functionalist architecture in Zlín, Baťa s films express a symbiosis between modernist form, rationalism of industrial production, and the educational discourse implementing a complex structure based on clear composition, repetition and variation, rhythmical montage and variable framing.
Czech name
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Czech description
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Project
<a href="/en/project/GP408%2F03%2FD174" target="_blank" >GP408/03/D174: Cultural-historical context of transition to recorded synchronous sound in Czech cinema</a><br>
Continuities
S - Specificky vyzkum na vysokych skolach

Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Films that Work. Industrial Film and the Productivity of Media
ISBN
978-90-8964-013-0
Number of pages of the result
27
Pages from-to
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Number of pages of the book
496
Publisher name
Amsterdam University Press
Place of publication
Amsterdam
UT code for WoS chapter
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