Implicit meanings and racism in political advertising
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F12%3A00067304" target="_blank" >RIV/00216224:14210/12:00067304 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Implicit meanings and racism in political advertising
Original language description
The chapter deals with implicit meanings in political advertising. It argues that an adequate interpretation of some messages, particularly those that appear vague, ambiguous and semantically indeterminate, needs to be contextualized with reference to diverse extra-linguistic variables. These include shared presuppositions, institutional frames, genre constraints, as well as socio-cultural background, which may involve, among other things, knowledge of the speaker's discursive history. Within such a context, words and other extra-linguistic signs may yield the relevant meanings which?though deniable by the speaker?constitute interpretations that are contextually plausible.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AI - Linguistics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Discourse Interpretation : Approaches and Applications
ISBN
144383632X
Number of pages of the result
23
Pages from-to
55-77
Number of pages of the book
231
Publisher name
Cambridge Scholars Publishing
Place of publication
Newcastle upon Tyne
UT code for WoS chapter
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