Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F13%3A00074987" target="_blank" >RIV/00216224:14210/13:00074987 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied
Original language description
In his essay on an independent cinema from 1930 Alexander Hackenschmied wrote: "Avant-garde film once meant the pure art of cinema, in opposition to 'film art' made for business. Why do we locate a genuine attempt of film art elsewhere than perfect scientific film, perfect travelogue or perfect advertising film?" In this text, without any previous experience in filmmaking, Hackenschmied began to formulate his theoretical conception of film, in which film art and film business appear at once as distinctand interconnected phenomena. This paper focuses on Czech period of Hackenschmied's work and relates it to his more recent projects in order to demonstrate how little importance he attached to the genre, type or function of a film as compared with otheraspects, specifically the stylistic innovation and social engagement.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
<a href="/en/project/EE2.3.30.0009" target="_blank" >EE2.3.30.0009: Employment of Newly Graduated Doctors of Science for Scientific Excellence</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů